Rotary Youth Leadership Awards (RYLA) 2025 Theme Launch
By Catherine Njoroge

Rotary District 9212 is proud to announce the launch of RYLA FLEX 2025, a transformative leadership experience under the theme Financial Literacy for Everyday Excellence/ (FLEX).

This bold, forward-looking initiative is set to empower young people aged 18–30 with the tools, mindset, and resilience to lead in today’s complex world financially, ethically, and holistically.


The Rotary Youth Leadership Awards (RYLA) is a flagship global program by Rotary International aimed at empowering youth with leadership, innovation, and service skills. Focused on personal growth, civic responsibility, and ethical leadership, RYLA is one of Rotary’s most impactful investments in youth. 

Each year, the program adopts a fresh theme that addresses current youth challenges ranging from leading teams to entrepreneurial leadership and Learn, Evolve, Adapt, Propel (LEAP).

In 2024, RYLA Kenya reached more than 1,200 young people across five regions, with 85% of participants reporting enhanced leadership capacity and greater confidence in their ability to lead community change.

RYLA FLEX 2025 aims to shape a new generation of leaders who are not only financially literate but also ethically grounded and mentally resilient. The theme Financial Literacy for Everyday Excellence (FLEX) frames financial knowledge as a life skill that underpins purposeful living, principled leadership, and personal sustainability.

Participants will gain tools to:

  • Align their finances with personal values and goals

  • Lead with clarity, integrity, and strategic vision

  • Cultivate balanced, inclusive, and purpose-driven lifestyles

What is RYLA FLEX 2025 All About?

FLEX is not just about budgeting or saving, it’s about intentional living. The program blends financial education with leadership, mental wellness, and values-based decision-making.
 

Core Framework – Three Pillars of Growth:

  1. Mastering Personal Finances – Learn smart money habits aligned with personal values through purposeful planning, informed decision-making, personal investment, and financial accountability.

  2. Financial Leadership – Build skills in ethical resource management, budget alignment, data-driven decision-making, and team empowerment to ensure transparency and long-term impact.

  3. Living with Balance and Purpose – Prioritize mental wellness, foster inclusion, harmonize life roles, and lead from purpose—not pressure.

“Many young people are stepping into leadership without foundational financial knowledge or mental wellness support,” RYLA Kenya Chair Stuart Njagi says. “RYLA FLEX 2025 bridges that gap by equipping them with the confidence and practical tools to thrive both personally and professionally.”

Who Can Attend?

RYLA FLEX 2025 is open to not only Rotaractors but also youth aged 18–30, including students, young professionals, and community leaders.


Mini-RYLA Sessions – One-day events across five regions

 

Region

Date

Expected Attendance

Nakuru

6th September 2025

250 participants

Coast

13th September 2025

200 participants

Western

27th September 2025

200 participants

Mt. Kenya

4th October 2025

250 participants

Nairobi/Thika

18th October 2025

600 participants

 

Get Involved

RYLA FLEX 2025 welcomes collaboration from youth organizations, sponsors, institutions, and community partners. Your support helps grow a generation of financially empowered, emotionally resilient, and ethically grounded changemakers.